7 Tips for Running a Wedding Souvenir Business
Netgenz - Business | Wedding favors as one of the main points that have become such a must-have thing at a wedding party. Therefore, deepening this business can actually be profitable. Many things are common as wedding souvenirs, one of which is fragrance therapy candles, tote bags or wallets, cutlery, and small ornamental plants.
Here are 7 Tips for Running a Wedding Souvenir Business
1. Have multiple vendors or suppliers
When starting this business, it is recommended to have more than one supplier or vendor. This means being able to do more than one order at a time. In addition, by having several suppliers, you can sell a wider variety of souvenirs. That way, many consumers will come.
2. Create a product catalog
Don't forget to make a list of products to make it easier for consumers to determine the desired product. Enter a price list or set of product prices in that list. For the record, the price of souvenirs will generally be cheaper if the quantity demanded increases.
3. Determine the target market
The specific target of the wedding gift business is clearly couples who want to get married soon. However, it is still necessary to re-categorize the group to obtain more detailed targets. For example, by targeting loyal consumers based on their homes or income.
4. Be careful in choosing an expedition
Souvenirs must be many and will be heavy. Therefore, a special expedition is needed so that the shipping costs are still affordable. Souvenir sellers must know what expeditions generally provide the transportation of heavy products.
5. Choose unisex products
Not all brides and grooms had time to record the gender of the guests who came to their wedding. Therefore, they generally choose souvenirs that can be useful for men or women. For example, it can be like an umbrella or a pen.
6. Promotion on social media
Along with the development of technology, social media has also become a favorite place to promote the products of online sellers. Therefore, do not let not take advantage of technology in running a business. If you want the product offered to reach several people, then as much as possible be active on social media. Many prospective customers can be found through social media.
7. Create an online store website
To increase business integrity, simplify business transactions, and expand your reach, try selling through the business website. By creating a business website, generally, the business will be seen as more competent and promising so that it can attract more loyal customers.