Netgenz - Business | Promotion plays an important role in a business. Promos are counted as tactics to increase marketing, whether for your business products or services. This is in line with the literal meaning of promo, which is a form of tactic that has the nature of marketing products intending to attract loyal consumers to buy your product or service.
Here are 4 Types of Promotions That Can Make Your Business Go Up
1. Traditional marketing
The first type of promotion is traditional marketing or traditional marketing. This is a type of promo that has been around for a long time and has been used by many business people until now.
Traditional marketing uses creative media such as newspapers, circulars, billboards, and electronic media such as radio and television as promotional media. This promo step has the advantage of being able to reach a wide market. However, the cost you need to run this type of promo is relatively expensive.
2. Digital marketing
The next type of promotion is digital marketing or digital marketing. The emergence of this type of promo cannot be separated from the digital changes that are so massive today.
This is shown by the increasing number of people who use social media in their daily lives. It is not surprising that many businesses have shifted from traditional marketing to digital marketing as their promotional tactic.
You can also run promos via digital by utilizing various existing social media, such as Facebook, Instagram, TikTok, YouTube, and Twitter. By applying digital marketing, you can reach a wider and more detailed market according to your wishes. Besides that, the price or cost you spend on digital marketing is cheaper than traditional promos.
3. Direct marketing
The next type of promotion that you can use for your business is direct marketing or direct marketing. In contrast to other types of promotions, direct marketing generally uses a sales representative or salesperson to talk directly to consumers.
This type of promo can be called efficient enough to be able to get relationships from potential customers or consumers. Persuasive skills are really needed in this type of promo to be able to seduce potential customers to buy your product or service.
However, one thing that must be remembered is that direct marketing requires additional human resources and places such as shops or stands so that the promo runs the same as expected.
Endorsements can be called a new type of promo these days. Its presence coincides with the emergence of influencers or impact owners on several social media such as Instagram, TikTok, Twitter, and YouTube.
The media used is also the same as digital marketing. However, the thing that compares digital marketing and endorsement is in using influencers to promote your product or service through their social media.
In short, you buy the services of an influencer to promote or endorse your business. As for your target market, the influencers are exclusively followers and usually netizens who are on social media.
By doing endorsements on influencers, your business will get a broad market reach. Besides that, your potential customers will be more confident in your business because their favorite influencer helps promote your business.