Illustration Business Strategic
- Find problems in the industry around you
- Define the goals of your business
- Setting marketing goals
- Planning a marketing strategy
So what is a marketing tactic in the current year?
Traditional marketing techniques, such as word of mouth and fryer stocking, have been seen as out of date. Changes in digital technology (internet) bring product marketing techniques to the more advanced. Switching digital forms makes business changes adaptively. It's time for story-telling on products through social media, where the relationship between products and loyal consumers becomes the point of new marketing tactics that have developed during this epidemic.
Based on Hootsuite Data: Indonesia Digital Data 2021, the total internet users in Indonesia are around 202.6 billion from the community. Furthermore, the figure shows that the percentage of internet users aged 16 - 64 years using an internet connection through a mobile program for distraction and video programs is very high / month.
Here are 4 Strategies that Businesses Need to Do this Year
1. Comfort zone with highlights
Marketing through social media is the future. Video content manifestation programs have a short duration, such as TikTok will direct future marketing. This mode of marketing has a desire to reach a wider target market by prioritizing maintaining a strong relationship between products and loyal consumers, not only focusing on the product but "humanizing" the product brand, through posting various consumer experiences that are contained on social media.
2. Make the product personal
Personalization is a high focus for marketing in 2022. The impact of social distancing in the epidemic period makes the character of loyal consumers. Loyal customers are not givers and takers of static product offerings. They don't just buy a static product but enjoy an active ride. They want to be part of the community that has an impact on the products you offer. Loyal consumers want products that are personalized according to their character, want references between loyal consumers, and sample-targeted content with promos and discounts. Create personalized content for your good business fragments and figures.
3. Customer-centric approach
An approach between you and loyal consumers by accepting and responding to criticism and suggestions is needed for the direction of updating the finished product to be better so that consumer loyalty is created. Consumer-centric is an approach that focuses more on loyal customers, i.e. knowing who your target customers are, what products they need, how to articulate your needs to them, and in the end how you package them into a single, meaningful, and long-lasting experience. . Brands that are truly centered on loyal consumers create a culture around loyal consumers.
4. Changes in organizational structure
Companies with the SILO'S mechanism are seen as unable to advance along with digitalization technology, due to the desire of today's companies to create value developments in the market towards their competitive advantage. The increase in innovative products is perceived as something new that is close to market needs and close to the desires of loyal consumers because business development is in line with continuous development with unpredictable market conditions.
Creating or updating from a traditional organizational structure to an Agile Organization as a barrier to management. While traditional organizations place decisions right at the bottom of the hierarchy, Agile organizations take one direction and use new data to place decisions right at the bottom of the hierarchy. Discipline in an idea needs attention besides the implementation of technology including all the support from an integrated team. Steps to talk, provide learning to support needs, collaborate, and discuss common problems through data validation will eliminate inefficient iterative processes.