6 Optimal Ways of Marketing Strategy Via Social Media

6 Optimal Ways of Marketing Strategy Via Social Media

Marketing Social Media

Marketing Social Media


Netgenz - Business Tips | The use of social media is now increasing rapidly, and there is a great opportunity for you to reap big profits from marketing products and services through social media. Then, what are the marketing tactics on social media? Read 6 surprising data below.

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1. Live Videos

Live Video is a live video, which is real-time or when it is useful to take videos while appearing on TV or on social media. The increasingly powerful social media program features make it easier for anyone to view or take live videos. 

Prepare your best live video to attract the attention of social media users. There is interesting evidence related to living video, namely:

  • 81% of internet users saw more live videos in 2016 than in 2015.
  • Live video market share has a CAGR of 18.3%.
  • Live streaming revenue will reach $70.05 billion by 2021.
  • 90% of viewers claim that video quality is the most important factor in live videos.
  • Viewers who saw ads on Live Video had a growth rate of 113% year on year.

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2. Social Media Influencer Marketing

An influencer is a term nowadays to describe a figure who has a big impact on social media, it can be seen from the number of followers on social media including fans. Influencers can be divided into various careers, such as doctors, marketing, housewives, actresses, hobby lovers, children or adults, and anyone who has a plus, uniqueness, and uniqueness that makes internet users love it.

By working with influencers who match the same adherents according to your market share, you can therefore reap interesting results, as shown by the following data:

  • 71% of customers tend to make purchases based on recommendations from social media.
  • This step has a return on investment that is 11 times higher than traditional digital marketing.
  • 94% of marketers report positive results through influencer marketing.

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3. Visual Content

Prepare the best visual content to market your products and services to attract potential customers on social media. Here are the things you need to know about visual content:

  • 74% of marketers use visual content in marketing on social media.
  • Citizens follow orders 323% better if the orders are made in the form of examples.
  • Citizens keep 65% of the info from visual content.

Read: Business Communication Strategy in Achieving Online Marketing Strategy

4. Personalize Content

Add your social media analytics results with more personalized content, because:

  • 74% of customers feel frustrated when they receive content that does not meet their needs and desires.
  • 67% of customers will leave a website asking for help for a political party they don't like.
  • 57% of customers will leave the web if they are married and see an advertisement for a dating service.

Read: 3 Email Marketing Tips for MSMEs

5. Strict Security Aspect

If you are upgrading a site or already have one, then ensure a very strict level of security on your site and be optimistic and show your site visitors that your site is secure. Did you know if:

  • 94% of internet users in the United States are afraid of hackers.
  • 17% of users believe that individual information is safe online
  • 89% of internet users in the UK really care about online privacy
  • 77% of customers want to provide their personal information as long as they are told what the information is used for.
  • 57% of users would like to share their individual information if it is of use to them.

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6. Virtual Assistant

Virtual assistants as assistants in the form of bots or tools that can help your task can even replace tasks that are commonly carried out by humans.

  • Using a virtual companion could save up to $8 billion in costs by 2022.
  • 27% of customers feel unclear what customer service relates to them as real humans or chatbots.
  • 85% of all customer service relationships in 2020 will use chatbots.

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