Digital Marketing Strategy that we must Master
Digital Marketing Strategy
Netgenz - What do you think of when you hear digital marketing? Is something complicated? Or things that always deal with complex data? Calm down guys, this article won't get you there. Especially for you, this time we will discuss a simple digital marketing strategy, and of course you can apply it directly to your business.
Simply put, digital marketing is a type of marketing that promotes, sells products and services by utilizing digital media such as social media, Google, and email.
So what makes digital marketing important?
First, by using digital marketing you can reach a wider market. This is because many people are already connected to the internet. Second, the costs required are not as big as traditional marketing such as advertisements on TV/magazines. Third, you can create marketing materials in various forms (video, images, text) and have a large selection of easily accessible media. also read How surveysay to make money online.
Also Read: How surveysay to make money online
However, it cannot run automatically. It takes various processes to make your business grow well. One of them is using the following digital marketing strategy.
1. Apply SEO
Search Engine Optimization or SEO is a method used to get your website or blog to be in the first position of search engines like Google.
This SEO aims to drive more traffic or people to your website. One of the basic things in SEO practice is optimizing the use of keywords and website updates.
For example, when people enter the word “buy pet food” in Google searches, then by using SEO, your website can be in the first position so that it is likely to be clicked by more people and can make your product sales also increase.
Usually, search engines like Google use keywords, phrases, algorithms, website updates, and language clarity to rank websites on the first page. Therefore you need to understand the application of SEO in its use on your business website.
For those of you who want to use an SEO strategy, here are some ways that you can try to apply to your business website,
- Use of special keywords (most searched) on website pages or content on blogs
- Inserting links from one page to another in one website (internal link)
- Links to your website are on other websites (backlinks)
- Use helpful tools like Google Analytics and Google Search Console to analyze your website traffic
- In addition, you can also learn to read data from these Google tools, such as the number of new visitors and the number of clicks on each page of your website.
- In implementing this strategy, you can actually learn it so you can reduce costs. However, if your business is growing rapidly and has sufficient funds, you can form a special team that handles SEO on websites and blogs.
2. Using pay-per-click advertising
Using pay-per-click advertising
Payperclick (PPC) is an internet marketing model where advertisers pay for each click on an ad. Usually, these ads are found on the Google search page using the Google Ads service. You can see the image below.
Pay-per-click or PPC aims to reach more people who do a search on google with a keyword. For example, "buy shoes". Then on the google search page will appear ads from your website.
For those of you who are just starting out using digital marketing, PPC is a very useful online marketing strategy. This pushes your website to the top of the search results, which can also help you get direct customers. But, if both put the website in the top position of Google searches, then what's the difference with SEO?
Simply put, if you use PPC, you pay Google for every ad you place on a search page that people click on. While SEO is not advertising but is achieved in several ways, such as targeting keywords and optimizing the website page itself.
3. Content Marketing
Content marketing has a goal to reach, engage, and connect with consumers through various content to increase brand awareness of your business. You can provide content in the form of videos, articles on blogs, infographics, and more.
For example, if you have a travel equipment business, you can write an article about the equipment you need when you first travel. In addition, you can also create video content regarding recommendations for travel bags that are suitable for backpackers.
However, the content will be more effective if you can combine it with SEO methods. By using SEO, the content you produce will be easily found by people on Google searches. One of them is by entering keywords in the content you create. For example, in the article on traveling tools, you can enter keywords such as “Tips for Caring for Traveling Equipment”.
In addition, the main part of content marketing is how you create content that can leave a mark on the audience. This of course can be done by providing quality and interesting content. So that in the end it can increase their trust in your business.
4. Take advantage of social media marketing
Quoted from Buffer.com social media marketing is the use of social media platforms to connect with audiences to build the brand of your business, increase sales, and drive website traffic.
Do you know? It turns out that 71% of consumers who have a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. This makes the use of social media not to be underestimated in business and marketing.
You can also use various social media, ranging from Facebook, Instagram, Twitter, and LinkedIn. However, what you should not forget is that content creation must be adapted to social media. Because every social media has different characteristics and types of users. For example, Instagram is suitable for visual content and is dominated by users aged 25-34 years.
- In addition, in implementing this strategy, you can use the following steps on your social media.
- Build stronger relationships with customers
Huh, can you? You can. Not everything related to social media has to be about content. One of them is building a relationship with the audience in the comments column. When you simply reply to audience comments on some of your posts, you can build trust and show how much you care about them.
There is a lot to learn from the presence of your competitors, especially if you are just starting to use social media. You can see how the marketing process that competitors are doing on their social media. Did they succeed or fail? If they work, you can try the same method, but not copy or modify the shape.
For example, your competitor managed to attract the attention of potential customers by creating promotional content in the form of infographics on Facebook. You might be able to be more creative by trying the Ask me Question feature on Instagram as a way to attract the attention of potential customers.
5. Email marketing
Email marketing focuses on retaining existing customers, as well as acquiring new ones. This is an excellent technique for building brand awareness, keeping your company memorable, and encouraging repeat purchases.
Quoted from webfx.com, the main purpose of email marketing is to build relationships with customers and provide them with useful information. Such information can include the latest product news and discount coupons. So that it can make them keep coming back to buy your product.
According to (DMA, 2019), email marketing is the most profitable direct marketing channel, generating an average return on investment of IDR 600,000 for every 10,000 spent.
For those of you who intend to use email marketing, you can use these 2 types of content below.
This email may contain a promotion that you are currently campaigning. You can notify customers of special offers, new product releases, and discounts.
With this type of email, you can provide content in the form of various kinds of information, such as tips and tricks, or updated information about your business.
How are you guys? It's not a complicated discussion. Those are some digital marketing strategies that can be applied to the business or business that you are developing. If you want to deepen your knowledge about digital marketing and advertising, just go to Skill Academy. Because now at the Skill Academy there is a Work Success Class with a focus on preparing you for the world of work. Let's continue to upgrade your abilities.