HYBE Labels Boygroup Will Get Ads in New York's Times Square Before Gait

Japan's HYBE Labels Boygroup Will Get Ads in New York's Times Square Before Gait

Netgenz | HYBE Labels Japan (originally known as Big Hit Japan) confirmed last January that this year they would be debuting a new global boy group consisting of former participants in the survival show I-LAND and several trainees who have not been introduced to the public.



As stated on the HYBE LABELS JAPAN website, this group is the "Global Gait Project to produce actresses who will start in Japan and appear on the world stage". Since 2020 the world has been facing a global outbreak of COVID-19 which has caused a lot of concern for some and hindered the idea of ​​travel for all who are participating in this global project.

However, global fans have been waiting since January for the four new group members, namely K, NICHOLAS, EJ, and TAKI. While waiting, some global fans bothered to organize activities to take into account the group's activities and advertisements in New York, United States. This is the first pre-debut group to have a 7 day commercial in New York's Times Square.

The ad is in the form of a 15-second video which will be broadcast hourly every day from Monday, September 20 to Sunday, September 26. The ad broadcast address is 701 7th Avenue New York, 10036. This ad has been endorsed by several global fan groups, namely BHJG_JPN, K_TEAM_JAPAN, EUIJOOGLOBAL, japan_taki, and K_ILAND2020.

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