SEARCH ENGINE MARKETING, SEM

NetGenz is a search engine marketing solution offering two types of search engine marketing services: natural Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising management.

As a pay per click advertising management and search engine optimization company providing 24/7, year round service, we distinguish ourselves from other Malaysian competitor in giving you the best value. Our search engine marketing management service includes:

Search Engine Optimization, SEO

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Click here for more details.

Pay Per Click, PPC Advertising Management

These are part of our outsourced search engine marketing agreement – saving you in-house resourcing costs of hardware, software, staffing and time. We have the expertise (backed up by a group of professional oversea search engine marketing specialists) to maximize your website traffic, which means you can concentrate on running your business in the global economy.

You can trust us to develop a plan suited to your online marketing budget. And, you can expect to reap results from your marketing campaign, managed by a dedicated team of qualified search engine advertising specialists.

Search engine marketing. How does it work?

Search engine marketing (SEM) is unique and distinct, different from mass advertising. If your customers are everybody, then nobody is your customer. But in SEM, people only see your advertising when they're actually searching for your product or service.

With either PPC advertising or search engine optimisation for natural search results, your website will only appear when consumers want to learn more about, or have the keen interest to buy the product you are dealing with. This is called pull marketing in traditional marketing.

Take the example of a consumer who intends to buy the latest digital camera. In the traditional advertising world, a camera store might try to target its advertising at a stereotypical camera buying demographic: male, affluent, aged 20-25, and likely to read photography magazines.

In the search engine marketing world, those ad-targeting parameters can be much more exact: showing (and paying only for) advertisement when the customer search for "Sony camera retailers in Kuala Lumpur". By restricting your advertisement to genuine potential customers, you only pay for eyeballs that are actually seeking your product.

And best of all, your advertisement can appear a million times to 100,000 customers - but you only pay when a searcher clicks-through to your website to learn more about your product or service. In short, you only pay for the results.

At NETGENZ we call it Smart Advertising – an intelligent online marketing strategy leveraging on the power of the internet to connect buyers and sellers in an environment ready-made. There is no need for hard-selling, because only the most relevant customers are channeled to you, in your specialty.

So it does make sense when some are worried about the future of traditional advertising models, where you have to book and pay for the advertising space in advance, even if nobody learn about you in the end.